James is on the executive team of Avis Budget Group, as Chief Commercial Officer for International. Prior industry roles include Chief Commercial Officer and CEO roles at SIXT, Booking.com and Rentalcars.com, following working as a Partner at strategy consultancy Oliver Wyman. James has had the privilege of living and working internationally, especially in Europe and the US.
Social justice is close to James’ heart and, as well as serving at PEAS, James has held trustee and non-exec director roles at several charities, including working to support struggling communities, tackle the abuse of women and help the homeless. He joined the board of PEAS in 2024, having served on the Finance, Audit and Risk Committee since 2017.